There were a lot of bendy figures being produced in the early 70s... superheroes, TV Heroes, cartoon characters, etc. I had quite a few bendy figures during this time and this was one of them... Bullwinkle the Moose from the Rocky and Bullwinkle cartoons. This is another bendy from Wham-O that was produced in 1972. Wham-O produced quite a few characters from the Rocky and Bullwinkle/Fractured Fairy Tales cartoons. Hopefully, I can get my hands on a few more of them.
Bullwinkle was produced in true bendy fashion... that is, he was produced as a three-dimensional figure but the term "dimensional" is pushing it a bit. Most bendy figures were produced as thinly as possible. That is, from the front, they look correct. When you turn them sideways, they almost disappear. I'm not sure if this thinness helped with way the internal wires worked or if it was a cost cutting measure but it's definitely a trademark of bendy figures from this era.
Consequently, Bullwinkle looked good in the package but wasn't much to look at once you tried to utilize him as a 3D character. As you can see, his antlers don't quite work once you try to adjust him out of the package.
I love these old bendies from the early 70s. They are just so...TOY. I don't know how else to put it.